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How Alexa Helps You Find and Reach Your Audience This step-by-step tour will show you how to find and reach your audience more effectively using Alexa. 1. Understand your audience. Find sites that your audience visits using our Audience Overlap Tool. See it in action to learn how it can help you: Find the sites your ideal customer visits Know what content they love Get keyword ideas Identify link building opportunities Discover influencer and partnership opportunities 2. Uncover the keywords your audience loves. Discover winning keywords and popular topic clusters by using Competitor Keyword Matrix. See How Alexa Helps You Find Content Ideas That Will Attract Your Audience This step-by-step tour will show you how to identify content opportunities that will improve your search results and boost your brand awareness. Learn how to: Identify gaps in your content strategy Drill down to find niche topics and targeted keyword ideas Uncover low competition and buyer keyword opportunities Discover keywords that are driving traffic to your competitors 3. Find untapped opportunities you are missing. Find gaps where your audience has an interest, but you donσt have content. 4. Prioritize the best opportunities. Target easy-to-rank keywords first using our Keyword Difficulty Tool. 5. Promote your content on popular sites. Discover influencer outreach opportunities by uncovering sites that link to your competitors using our Competitor Backlink Checker. 6. Overtake your competitors. Benchmark and track your performance relative to your competitors using our Competitive Analysis Tools.
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